Who we are

Our website address is http://newjapandeals.com.

1. Important information and who we are

Purpose of this privacy notice

We respect your privacy and are committed to protecting your personal information. In this privacy notice, we explain how we collect and store your personal data when you visit our website (regardless of where you visit it from) or interact with us in other ways. We also explain your privacy rights and how the law protects them. 

As you use this website, NewJapanDeals collects and processes your personal data, including any information you provide when you sign up for our newsletter, purchase a product or service, or enter a competition.

We do not knowingly collect data related to children on this website.

We encourage you to read this privacy notice and any other privacy notice or fair processing notice we provide on specific occasions when we are collecting or processing personal data about you so that you fully understand how and why we are doing so. using your data. This privacy notice supplements the other notices and is not intended to override them. 

Data Controller

The interests of NewJapanDeals are represented by a number of different companies within the geographic regions in which NewJapanDeals operates. Companies within the NewJapanDeals group are referred to below as “NewJapanDeals”, “we”, “our” or “us”.

Within the European Union

To comply with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) data protection laws, NewJapanDeals Management Company Limited (“the Company”) is the Data Controller and is responsible for adhering to data protection and privacy laws within the European Union.

Outside the European Union

Those outside of the EU who have questions or concerns regarding how NewJapanDeals collects and uses their personal data may contact NewJapanDeals before providing any information.

This Privacy Notice applies to several websites operated by NewJapanDeals and will be published on all of them.

Email: dataprivacy@NewJapanDeals.com

At any time, you can complain to the appropriate supervisory authority if you are unhappy with the treatment of your personal data. We would, however, appreciate the chance to deal with your concerns directly, before you approach the relevant authority, so please contact us in the first instance. 

Changes to the privacy notice

This version was last updated on 05 June 2022

Third-party links

Websites, plug-ins, and applications belonging to third parties may be linked to this website. Third parties may collect or share data about you if you click on those links or enable those connections. These third-party websites are not under our control, and we are not responsible for their content. privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The data we collect about you

Any information about an individual from which that person can be identified is referred to as personal data or personal information. Anonymized data does not include data where the identity has been removed.

Different types of personal data about you may be collected, used, stored, and transferred by us, and they are grouped as follows:

  • Identity Data could include your first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and gender.
  • Contact Data could include your billing address, delivery address, email address, and telephone numbers.
  • Financial Data could include your bank account and payment card details.
  • Transaction Data which could include your details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data could include your internet protocol (IP) address, your login data, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. 
  • Profile Data could include your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.  
  • Usage Data which could include information about how you use our website, products, and services. 
  • Marketing and Communications Data which could include your preferences in receiving marketing from us and our third parties and your communication preferences.

In addition to collecting, using, and sharing Aggregated Data, we may also collect statistical or demographic data for any purpose. Aggregated Data may be derived from personal data, but it is not considered personal information in law as it does not reveal your identity directly or indirectly. Your Usage Data may be aggregated to calculate the number of users accessing a particular feature of the website, for example. When we combine Aggregated Data with your personal data, which directly or indirectly identifies you, we treat the combined data as personal data, which will be used in accordance with this privacy notice.

Special Categories of Personal Data (such as your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, and genetic and biometric data) are not collected by us. We do not collect any information regarding criminal convictions or crimes.

If you fail to provide personal data

If we need to collect personal data from you by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with goods or services). We may be required to cancel a product or service in this case, but we will let you know if this is the case. 

3. How is your personal data collected?

To collect data about you and from you, we use different methods, including

Direct communication. By completing forms or corresponding with us by post, phone, email, or otherwise, you may give us your Identity, Contact, and Financial Data. This includes your information when you:

  • apply for our products or services;
  • provide products and services;
  • create an account on our website;
  • subscribe to our service or publications; 
  • request marketing to be sent to you;
  • enter a competition, promotion, or survey; or
  • give us some feedback. 

Publicly available sources or third parties. You may provide us with personal information from a variety of third parties and public sources, as described below: 

  • The following parties provide technical data: a) analytics providers such as Google outside the EU; b) search information providers.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract, we are about to enter into or have entered into, with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customer(a) Identity(b) ContactPerformance of a contract with you
To process and deliver your order including(a) Managing payments, fees, and charges and (b) Collect and recovering money owed to us(a) Identity(b) Contact(c) Financial(d) Transaction(e) Marketing and Communications(a) Performance of a contract with you(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:(a) Notifying you about changes to our terms or privacy policy and (b) Asking you to leave a review or take a survey(a) Identity(b) Contact(c) Profile(d) Marketing and Communications(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition, or complete a survey(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(a) Performance of a contract with you(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)(a) Identity(b) Contact(c) Technical(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(f) TechnicalNecessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences(a) Technical(b) UsageNecessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity(b) Contact(c) Technical(d) Usage(e) ProfileNecessary for our legitimate interests (to develop our products/services and grow our business)


 We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

Promotional offers from us 

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing). 

You will receive marketing communications from us if you have requested information from us by subscribing to our website or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

Third-party marketing 

We will get your express opt-in consent before we share your personal data with any company outside the NewJapanDeals group of companies for marketing purposes. 

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time. 

Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience, or other transactions.


Use of “cookies” etc.

You can set whether to allow the use of cookies. Many web browsers automatically allow the use of cookies, but you can change your browser settings to prohibit the use of cookies.

  1. If you prohibit the use of cookies, you may not be able to use this service normally, or you may not be able to reflect the advertising settings that require cookies.
  2. Our group automatically receives information such as your cookie information, advertisements/pages viewed, your environment, etc. from your browser, records it on the server, and automatically inputs your e-mail address when you log in to this service. We will use it to improve the convenience of such services, maintain and protect sessions, consider new services, and make the content of services and advertisements more suitable for our customers.

Change of purpose 

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the 

the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Providing acquired information to third parties in foreign countries

Our group may provide the acquired information to a third party in a foreign country. The foreign country may not have the same level of personal information protection system as Japan, but the Group will comply with the standards required by Japan’s Personal Information Protection Law unless legally permitted. We provide the acquired information only to those who have a conforming system in place and take necessary measures to maintain the conforming system continuously. The Group will provide information on the necessary measures in response to requests from customers, so if you wish, please contact the person in charge described in “17. Inquiries”.

For other details regarding the provision of acquired information to third parties in foreign countries, please refer to “Purpose and Provision of Information” in the Privacy Guide.

6. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data retention

How long will you use my personal data?

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.

In some circumstances you can ask us to delete your data: see Request erasure below for further information.

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 

8. About Google Analytics

Our group uses Google Analytics provided by Google Inc. on this service in order to investigate and analyze the usage status of this service. Please see the Google Analytics site for an explanation of the terms of use of Google Analytics, and the company’s site for an explanation of Google’s privacy policy.

Google Analytics Terms of Service:


Google Privacy Policy:


Google Analytics keeps track of your usage status through mechanisms such as cookies. If you do not want your data to be used in Google Analytics, please use Google Analytics opt-out of the add-on provided by Google.

Google Analytics opt-out add-on:


9. Use of “log” and “device information”, etc.

  1. Log
    Our group collects IP addresses, browser types, browser languages, etc. that are automatically generated when users visit this service.
    This information is used to analyze the user environment and provide better service and prevent fraudulent activities that interfere with normal service provision. Records related to searches are stored and managed in a form that cannot identify individuals and are used for statistical data creation and other purposes.
  2. Device information
    Our group may collect device information such as individual identification information of terminals.
    We will use this information to provide better service and to prevent fraudulent activities that interfere with normal service provision.

No fee is usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Complying with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


 Provision of acquired information to a third party

Our group will provide the acquired information to a third party in the following cases.

  1. In the case of providing information on this service that our group deems necessary to provide this service, the
    customer uses the information of other customers provided in accordance with the terms of use of this service. It shall be used only to the extent necessary for the service, and the information of other customers shall not be provided to a third party without the prior consent of each customer. In addition, the acquired information will be disclosed on this service for the period specified by our group.
  2. When our group deems it necessary for the operation and provision of services
  3. Delivery companies, payment agents, outsourced companies, and other third parties for product delivery, payment, response to customer inquiries, inquiries from our group to customers, provision of related after-sales services, etc. When providing to a person
  4. When requested by a court, administrative agency, regulatory agency, or other public institution to provide acquired information based on laws and regulations
  5. When the Group determines that it is necessary to provide information in order to resolve disputes with third parties or to protect the rights and interests of users of this service or third parties.
  6. When providing to a third party outsourced such investigation/analysis by our group in order to investigate/analyze the usage status of this service
  7. When providing to a third party for the distribution or display of advertisements of our group or a third party
  8. When providing to a third party in order to distribute or display product information within the service provided by our group or a third party
  9. When providing to academic research institutes for academic research purposes
  10. In order to detect fraudulent use and prevent fraudulent use by the credit card issuing company, the customer’s listing and purchase history, the information registered when using this service, usage status of this service, etc. are displayed by the customer. When providing to the card issuer you are using

In addition, if the Group determines that it is necessary to provide the acquired information, we may provide the acquired information with the consent of the customer.


You have the right to

request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object to where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

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